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Install Rate: The percentage of users who download your app directly from the app store search or browse results without tapping through to your app page.

The metric gives an idea of how well your app page convinces users to download your app after they have tapped through or viewed your page. This metric is used mostly across the ASO community when referring to app store conversion rates.

Conversion Rate: The percentage of users who download your app after having viewed your app page.

There are two types of metrics to consider when analyzing your app store conversion rate: When it comes to optimizing different metadata elements of your app product page, the conversion rate will be one of the main metrics to keep a close eye on. Download this guideīefore you start optimizing your app, it is important to set relevant goals and KPIs to be able to measure success.

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In this guide, you’ll find everything you need to know about ASO, app store ranking signals, how ASO is different for the App Store and Google Play, and how to get started.

A solid keyword optimization strategy will result in higher rankings, while great conversion rate optimization procedures will make sure that the increased visibility leads to more app downloads. Conversion rate optimization is the systematic process of adjusting the textual and visual elements of an app’s product page, ensuring that a higher percentage of users download the app after seeing it in the search results or visiting the product page.

Conversion Rate Optimization: The goal is to convince viewers to install your app.

It involves researching, analyzing, and selecting the right keywords to include in an app’s title, subtitle, keyword field, and long description. Keyword Optimization: The goal is to increase the visibility of an app in the search results.In short, App Store Optimization (ASO) can be divided into two big pillars: This means that you can impact search results rankings and help users find your app by correctly optimizing the textual elements of your app. how well does the app title or description match the user search query). the number of downloads an app has, or the ratings and reviews) as well as textual relevance (e.g. When users search for an app, the stores return a list of apps based on a number of factors, including user behavior (e.g. Keyword Optimization vs Conversion Rate OptimizationĪpp product pages not only need to be optimized for conversion, but also for discoverability.

To increase your app’s visibility and make your app stand out, you have to optimize each element of your app product page carefully. However, the competition in the app stores is high. An app developer or mobile marketer can customize this page and add an app title, description, screenshots, and many more elements to convince the viewer to download the app. On this page, a user finds information describing what the app is all about. Introduction To App Store Optimization App Store Product Page DefinitionĪn app store product page is the landing page of a mobile app or game released on the App Store or Google Play. In this guide, you’ll find everything you need to know about optimizing your app store product page for the App Store and Google Play – from increasing the visibility to improving conversion rate. Whether they clicked a video ad on Instagram, or were redirected from a mobile web page, or made a search directly in the mobile app stores, they will land on your app product page where they can download your app.Ĭorrectly optimizing your app product page has a major impact on both your organic and paid UA strategies. Almost all users eventually land on your app product page before downloading it.